Contrary to perceived wisdom, marketing is not solely based on art. In many instances, marketing involves a rigorous analysis of consumer needs, prevailing market trends and the competitive positioning of key players in the market. Marketing usually entails the creative aspect of defining the unique value proposition for the end-consumer, while bearing in mind the various needs of different consumer segments, alternative targeting and different positioning options.
TASC brings a rigorous analytical approach to the field of marketing, applicable to such assignments as marketing strategy definition, product development, pricing, channel analysis, partnership formulation and more. In these and other marketing-related projects, TASC strives to focus on the consumer's needs, in order to help define the optimal path for our clients to effectively differentiate themselves from their competitors and thus win their desired customers.