Effi leads the Industry & Defense practice at TASC Consulting and advised leading, global manufacturers both in the industrial and consumer goods segments, on various strategic schemes - including Global Growth Strategy, Go-to-Market plan and Product-Market Fit. His specific areas of experience in recent years include the Defense sector (unmanned systems and solutions), Plastic and paper (including packaging) and Food and Agriculture (including innovative solutions). Effi holds a LL.B and MBA from The Hebrew University of Jerusalem.