Digital strategy for entry of a leading fashion retailer into the Israeli e-Commerce market

• Business Dilemma:
  The group had struggled for several years due to brand weakening, an increase in local competition, the entry of new international retailers, and increase e-commerce activity. The group turned to TASC to develop a new growth strategy focused on launching a successful e-commerce business.

• Process:
  The project included a three-phase process: Performing thorough research of local and international trends; customer segmentation and the group’s activities; and identifying a leading e-commerce platform that was relevant to the company’s strategy and assisting with the acquisition and integration of that platform.

• Strategic solution & impact:
  The retailer fully adopted TASC’s digital strategy and acquired the e-commerce platform, which now accounts for a substantial part of the group’s growth.

For More Information: Ilan Schory, Ilan.Schory@tasc-consulting.com