Creating a market-penetration strategy for an aerospace and defense manufacturer

• Business Dilemma:
  With no natural civilian market for its existing product and uncertainty surrounding the regulatory framework and competitive landscape in the field, TASC was asked to identify specific markets for penetration and devise a full business plan for implementation.

• Process:
  The project required diagnosing strengths and weaknesses of the product with respect to functions that were or potentially could be performed by alternative products. Combined with the mapping out and screening of potential relevant markets for the product, we were able to focus on highly lucrative market segments relevant for immediate penetration. Once we identified the target markets, we constructed business plans adapted to each priority market in the selected geographical regions.

• Strategic solution & impact:
  The plan was adopted by management and the board, required funds were allocated, and the plan is being implemented.

For more information: Effi Rothmann, Effi Rothmann@tasc-consulting.com