Penetration strategy for a large third-party logistics company

• Business Dilemma:
  The client identified e-commerce as a possible growth engine and asked TASC to assist in the development of an entry strategy, including a market-testing process, client segmentation, and the development of a go-to-market strategic plan.

• Process:
  The project was based on three main pillars: analysis of Israeli e-commerce market trends and retailers’ logistics demands; competitive environment (logistics and last mile); an international benchmark of 3PL companies and large e-tailers to identify best practices. Our team based its recommendations on interviews with local retailers, international market players and company stakeholders; data analysis of e-commerce markets; and gap analysis of the company’s abilities and e-commerce logistics.

• Strategic solution:
  The project yielded a five-year high-level business plan, including possible partners and client identification, service-value proposition, and identification of several new business directions. Following management approval, TASC assisted the client in implementing a highly innovative venture that provides logistics solutions to leading companies.

For more information: Felix Bergman, Felix.Bergman@tasc-consulting.com