Mira Awwad joined TASC with a Bachelor’s Degree in Economics and Management from Tel Aviv University and an MBA from Duke University and Tel Aviv University. Mira worked at TASC for five years and left the company as a principal.
At TASC, Mira specialized in TMT and Consumer Goods practices, focusing primarily on the digital world and combining her extensive knowledge to create innovative solutions. Mira left TASC for the world of entrepreneurship and founded a beauty-tech company called “Mirrori”. Mira is responsible for Mirrori’s overall management, business development, and funding.
“Being a TASCer means being part of a family of smart, special, valuable people who make a real difference”
Mira Awwad
Co-founder & CEO of Mirrori
Could you describe your career path since you left TASC?
I moved from consulting to the entrepreneurship world after 5 years at TASC and founded Mirrori, a startup in the field of Beauty Tech.
Today I am the CEO of Mirrori, responsible for the overall management, business development, and fundraising. The startup has so far raised about $ 2 million from private investors and the Innovation Authority and is receiving great interest from international brands.
How has your TASC experience assisted you in your career?
After several years in consulting, I decided it was time to turn my attention to the entrepreneur side. At TASC I learned how to tell a story clearly and convincingly, which has proven to be an invaluable skill in my entrepreneurial journey. In my way, I have greatly benefitted from this skill in attracting investors and partners. Moreover, the strategic and business analysis capabilities help me in my day-to-day work, and among other things, improve my decision-making methods within the company.
Miri Yahlom-Kolnik joined TASC after receiving her Bachelor’s Degree in economics and management from Tel Aviv University. She worked at TASC for four years during which she was promoted to manager and found the time to get married, have two lovely children, and get an MBA degree.
She specialized in energy, infrastructure & traditional industry at TASC and left the company, moving to Plasson Industries, a global leader in the manufacture and marketing of PE fittings. Today, after being the VP Strategy at Plasson, Miri is the Head of Plasson Digital.
“Working with bright, young people is a privilege that is not available at many workplaces”
Miri Yahlom-Kolnik
COO at Spectralics
How has your TASC experience assisted you in your career?
The capabilities and strategic thinking, together with the managerial tools I developed at TASC, help a lot along the way. Using them, I implemented work procedures and professional methods at Plasson, not only in my areas of responsibility but more importantly across the whole company.
Personally, the methodological thinking and economic analytical skills helped a lot in creating work plans that fit Plasson’s strategic goals. The experience I gained at TASC also helps me build strategic plans for Plasson’s subsidiaries
Moreover, the work habits I acquired at TASC are expressed in the way I approach and prepare for discussions. I am thus able to direct the discussions where I see fit.
What advice do you have for beginning consultants?
TASC is a great school that gives you a variety of practical tools and great outlines for working procedures and methodological frameworks.